11 Erin Court, Bridgewater, NJ 08807
BWT Consulting provides its clients with market research and business planning services. The company focuses on quantitative and qualitative solutions involving competitive positioning, target marketing, market analysis, opportunity analysis, industry assessment, forecasting and consumer preferences. All primary and secondary research approaches are supported to maximize results.
Market research skills available from BWT include online consumer surveys, questionairre design, executive interviewing, focus groups, result analysis, Web research and product and service forecasting. The company also maintains its own databases for specific telecommunications and financial services industries.
Other services offered by the company include event planning, conference coordination, marketing and promotional material development and project management.
Recently completed a project for a European manufacturer assessing the U.S. market potential to distribute a battery powered air conditioning unit for class 8 sleeper tractors. The product is designed to limit diesel engine idling time at night in response to new government restrictions. Also, recommended a distribution network that would bring the product to market in a time frame to take advantage of the opportunity.